Royal Enfield announces 16 per cent December sales growth

INDIAN motorcycle manufacturer Royal Enfield has announced a 16 per cent sales growth in December over the same period in 2016.

Last month international exports and domestic sales totalled 66,968 units, compared to December 2016’s 57,398 motorcycles sold worldwide.

This sales increase was made up of 65,367 domestic sales (within India) – an increase of 17 per cent on December 2016’s 56,316 units sold.

Exports also fared well as the year drew to an end, with a growth of 47 per cent. 1,601 units were shipped, 519 more than the 1,082 units exported in December 2016.

In this fiscal year so far (April – December 2017) Royal Enfield has sold 593,450 motorcycles – a 21 per cent increase on the same period in 2016’s 488,262 units. Domestic sales increased by 21 per cent, from 477,688 to 579,462 units, while exports increased by 32 per cent, from 10,574 in April - December 2016, to 13,988 units in the same period last year.

These excellent sales figures come at the end of a good year for Royal Enfield, in which the company announced the launch of a new 'UK Technical Centre' in Bruntingthorpe Proving Grounds, Leicestershire, which will be used as a global headquarters for product development.

And only two months ago, at EICMA, the manufacturer revealed two new 650cc parallel twins, the Interceptor INT 650 and Continental GT 650, which are due to go on sale in Europe first, starting from April 2018.