Sold! To the man in the Audi T-shirt

Ducati deal done, announcement expected tomorrow

Sold! To the man in the Audi T-shirt

REUTERS is reporting that Ducati has been sold to Audi for some 860 million Euros and that the deal will be officially announced tomorrow.

The deal sees Audi taking on Ducati's debt, the level of which is unclear, and will finally give VW boss Ferdinand Piech a grip on Ducati – something he previous said he's regretted not having for quarter of a century after a previous attempt to buy the company failed in 1985.

The 75 year old, who's expected to be re-elected as VW chairman at the firm's shareholder meeting later this week for another 5 year term, is already a Ducati rider.

Sponsored Content

Subscribe to our Newsletter

Get the latest motorcycling news, reviews, exclusives and promotions direct to your inbox