Norton teases one of the new models that will appear at EICMA
Norton has teased its next new motorcycle, which will be unveiled at the EICMA trade show in Milan, this November.

Norton is keeping people guessing with its latest social media teaser, which shows a new model that will debut at the EICMA trade show in Milan on November 4.
We recently reported that Norton, along with its owner TVS, was set to introduce a series of new models in the mid and small capacity segment. We also reported that some of these models are expected to arrive later this year, which fits in perfectly with this latest teaser from the iconic British manufacturer.
According to recent reports in India, one of the new models that is expected is a Norton Electra, which would mark the revival of the Electra nameplate. It’s also thought that the Norton Electra could be the brand’s new 400cc motorcycle. That could, of course, be wrong, and this could be a next-gen version of one of Norton’s existing V4 bikes.
You may also like to read our Norton V4SV review.
Beyond the teaser image provided by Norton, no other details are known about the bike. What we do know is that three months and 17 days from now is when Norton says the bike will be revealed, November 4. That is the first day of this year’s EICMA trade show, which ends on November 9.
The upcoming 300 and 400cc models from Norton could arrive as direct rivals to the likes of Royal Enfield’s Classic 350 and Triumph Scrambler 400, but we’ll know more about this when details of the models are revealed.
As well as its plans for EICMA, TVS is hoping to launch six new Norton models in India by 2027. Currently there are only three models available in the Norton line-up which are the Commando 961, V4SV sports bike and naked V4CR.
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