Dunlop confirms official presence at Harley-Davidson HD120 celebration
Dunlop has announced it will have an official presence at the 120th anniversary celebrations for Harley-Davidson in Budapest at the end of June.
Dunlop has announced a partnership with Harley-Davidson for the Milwaukee brand’s 120th anniversary.
The partnership between Dunlop and Harley-Davidson for the HD120 celebrations in Budapest at the end of June will follow on from Dunlop’s presence at previous Harley anniversary events in Prague and Rome. It also celebrates 40 years of beginning of the collaboration between Dunlop and Harley-Davidson, when Harley’s Sportster and FL models were fitted with Dunlops in 1983.
A Dunlop press release says: “Dunlop will have a significant presence at HD120, with a large activation next to the main stage. As an official partner, Dunlop will display some of its latest products at the event, including its flagship range of Harley-Davidson co-branded tires, developed in collaboration with the manufacturer to extract the desired riding feel and characteristics that make Harley-Davidsons so iconic.”
One feature of Dunlop’s presence at HD120 is the Dunlop APE Hanger Challenge, “where visitors can test their strength against fellow riders and enthusiasts,” Dunlop says. The winner of the challenge at the end of each day of the four-day festival will win a set of Dunlop tyres.
Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe: “We are delighted to have the opportunity to join Harley-Davidson on such a momentous occasion. With a relationship that stretches over 40 years, not only are we celebrating the heritage of both brands, but we’re also looking ahead to further strengthening our partnership.
“We cannot wait to be among our customers and the wider biker community in June to celebrate. Dunlop’s display will feature exciting activities, prize giveaways and inspire riders.”
Harley-Davidson has been sure to make the most of its historic 120th anniversary this year. As well as the celebration scheduled for Budapest next month, there have been 120th anniversary apparel releases, and a 120th anniversary collection of special edition motorcycles, including the Harley-Davidson CVO Road Glide 120th Anniversary.
Find out more about Dunlop’s motorcycle tyre range on the Dunlop website. Head to the Harley-Davidson website to find out more about the HD120 celebrations scheduled for 22-25 June in Budapest.
