Ducati reports record sales, revenues for 2021, looks to diversify in future
The Borgo Panigale marque delivered almost 60,000 bikes in 2021.
DUCATI has reported its revenues, profits and sales results for 2021, which has proved to be a strong year for its business.
The Italian brand has reported 59,447 motorcycle deliveries in 2021, compared to 53,183 in 2019, which resulted in €878m turnover (23% better than 2019) and €61 million operating profit (18% better than 2019). That means a 7% operating margin, which Ducati says is equal to its pre-pandemic (2019) levels.
Ducati also says that it was “able to secure all self-financed future investments in technological development, production and process innovation.”
It also opened 84 new dealers in 2021, meaning it now has 790 dealers across more than 90 countries. In addition, its total employment exceeded 1,900 for the first time, while for the future the brand says it “is investing in an ambitious growth path to broaden its range [of products] even further.”
Claudio Domenicali, Ducati CEO, stressed, “It is difficult to comment on the economic results without taking into account the ongoing conflict in Ukraine.”
Moving on to talk about Ducati’s 2021, Domenicali said “We come from an already particularly complex year, during which, like all players in the production industry, we have faced difficulties related to the ongoing supply crisis. However, thanks to great flexibility and constant dialogue with our partners and the trade union, at Ducati we were able to satisfy a record number of passionate customers, while also achieving excellent numbers on financial performance.”
After also addressing the situation in Ukraine, Ducati CFO Henning Jens said, “Based on this robust financial position we will intensify our investments in our growth plan, which will be completely self-financed. This includes the further expansion of our product portfolio to tap into new customer segments as well as the continuous development of our worldwide retail network.” Jens also praised Ducati for rebounding after the pandemic-hit 2020 despite the global supply chain issues.
