The Yamaha Ténéré 700 wins Red Dot design award
The rally inspired Yamaha Ténéré 700 adventure motorcycle has won the Red Dot award for product design in 2020
YAMAHA took a couple of gongs at the Red Dot design awards this week, as the Yamaha Ténéré 700 scooped the prize for product design.
The achievement marks the ninth year in a row that Yamaha Motor has taken a prize in the coveted design contest. Previous prize winners include the Niken leaning sports touring bike, the TMAX DX, and the XMAX 300 sports scooters.
The Ténéré 700 marked a turning point for Yamaha at it’s release in 2019, as the firm took on the middleweight adventure sector with its CP2 powered machine. Styled like a Dakar bike and built to take riders further into the most inhospitable terrain, the Ténéré 700 is most definitely a case of function over form – while still looking cool!
It was also the brands first foray into the now lucrative middle-weight adventure sector, moving the brand away from the large capacity Super Ténéré range.
The other award won at the contest by Yamaha was for a different type of vehicle, a multi-rotor drone, designed to spray insecticide over a one-hectare field in one 15-minute flight.
The device uses a carbon fibre frame and electric motors making it lighter and quieter than its petrol-powered equivalents. The YMR-08 is aimed at controlling pests in suburban and small agricultural applications.
The Red dot awards aren’t the first time to the two products have been commended, they both were recently awarded respectively the German “iF Design Award” and the “Good Design Award 2018”.
To check out our full video review of the 2019 Yamaha Ténéré 700, click here.
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
