MV Agusta is going big with its bold new model plan
MV Agusta CEO Timur Sardarov reveals more details about the Italian marque's ambitious new model plans for the future, including an updated F3
It’s been an intriguing 12 months for the MV Agusta brand in the wake of new CEO Timur Sardarov fully taking control of the business and shifting it away from the Castiglioni dynasty.
Since he has been at the helm, Sardarov has made some ambitious noises about where he wants to take the company in future to move it away from a specialist, low volume brand into a more mass-market marque that nonetheless retains its historic identity.
This means it is currently developing a range of mid-range 300-400cc models in collaboration with Chinese manufacturer Loncin, as well as a host of new 500cc–600cc to plug the gap to its flagship motorcycles and gives it a foothold in markets dominated by the Japanese marques.
However, MV Agusta isn’t solely going to rely on these machines to help it reach a target of 20,000 sales over the next few years, with updates coming for its halo brands, including an update to both the F3 and F4.
Speaking in a two-part series on YouTube aimed at better establishing a dialogue with owners and potential buyers, Sardarov answered a host of questions about current models and the firm’s future plans.
Among the details that emerged are that an updated F3 is being developed with a new electronics package and it is due as soon as 2021, making us wonder whether it could be revealed at some stage later this year.
In addition, as has been reported, he confirmed a new F4 sportsbike is on the cards, although it remains a few years away yet. The bike will form the basis of a return to the WorldSBK Championship and it won’t ‘be just another superbike’, though he confirms it won’t follow the Ducati route of developing a new V4 engine.
Meanwhile, the Turismo Veloce will get a 950 engine and teased it could form the basis of a new cruiser that is being considered to swell the range yet further.
In addition, he confirmed the Cagiva brand will indeed return in the near future but will be transformed into an urban mobility brand with the emphasis placed on sustainable electric transport.
