Brit firm Avon supplying OE tyres for KTM 790 Adventure

THE NEW KTM 790 Adventure is one of the biggest new bikes from the Milan show. And British tyre firm Avon has pulled off a pretty big coup - it's got the deal to supply KTM with ita TrailRider rubber as the OE tyre fitment for the new middleweight dirtbike.

These deals might look like dull logistics from the outside. But it's actually a very hard-fought gig. There's the obvious benefits of increased sales as the OE suplier, and many riders stick to the OE tyre fitment at service time too - so there are more sales there as well. It's a real feather in Avon's cap that it's beaten off the competition for this contract. The firm's latest TrailRider dual-sport rubber will be fitted to all the 790 Adventures as they leave the factory - the Adventure R will wear more dirt-biased Karoo 3s.

Here's Avon's release on the story.

British motorcycle brand Avon Tyres is the original equipment (OE) fitment for the KTM 790 ADVENTURE launched at EICMA 2018 (6-11 November), in Milan.

As a lightweight, high performance bike that is equally happy on the street as it is off-road, the KTM 790 ADVENTURE has spoked wheels in true off-road sizes. With a 21-inch front wheel and 18-inch rear, these come fitted with Avon TrailRider tyres – a dual sport option.

Avon has been developing motorcycle tyres for more than a century, and its TrailRider adventure sport touring tyre provides extra mileage, stability and grip in all weather conditions on all surfaces. 

The TrailRider features the latest in carcass construction technology along with Avon’s tri-compound tread, which provides a softer compound on the tread edge, for more grip; a harder centre compound for mileage, and a low-hysteresis bonding compound under the surface tread. The tread compounds themselves are very high in silica, for superb wet weather performance.

By utilising the most compact engine in the segment, the LC8c delivering 95hp, the overall packaging of the all-new KTM 790 ADVENTURE offers both machine and rider many advantages, with the main benefits in the ergonomics and handling.

Doug Ross, Global Head of Motorcycle Sales at Avon Tyres, said, “We are extremely proud to be OE for the newly unveiled KTM 790 ADVENTURE, with the TrailRider being one of our most popular flagship motorcycle tyres. The TrailRider has been designed to deliver reassuring grip and handling – and features Avon’s acclaimed 3D sipes to fine-tune tread flex, improve warm-up times, and stabilise the tread blocks under load. The Avon-shod KTM 790 ADVENTURE is on display throughout the EICMA show.”

For further information on Avon Tyres, or to view Avon’s full range of motorcycle products and stockists, visit www.avon-tyres.co.uk.