MotoGP Introduces New Logo But is it Any Better?

MotoGP has unveiled a new logo to freshen up the brand’s image for 2025 and beyond, replacing the famous chequered flag layout.

The previous logo was first introduced in 2002 before undergoing a tweak five years later. However, it’s since been replaced for 2025 by a more minimalist design by Dorna Sports which is part of its brand development which will also include the imminent takeover from Liberty Media.

The new design was revealed at the National Art Museum of Catalonia in Barcelona following Sunday afternoon’s title decider which saw Jorge Martin edge out Francesco Bagnaia to win his first premier class title.

MotoGP’s new logo was created by Pentagram, the world’s largest independent design studio and MotoGP organisers have claimed the ‘M’ on the new design was constructed with two bikes travelling together on circuit at a lean angle.

The ‘O’ letters are designed based on the ‘wheels' geometry, while the ‘t’ represents the rider on the bike. The ‘GP’ part of this new logo is meant to demonstrate the layout of a racetrack.

Carmelo Ezpeleta, CEO of Dorna Sports said: “We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result. A brand is more than a logo, and MotoGP is more than a sport.

“The process has taught us a lot about both and we’re very proud to show the world the results. The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”

The new logo has descended down to both the Moto2 and Moto3 world championships.

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