MV Agusta sets its sights on matching 2024 sales numbers
MV Agusta admits it is hopeful of achieving the same sales figures as 2024 despite being affected by the KTM financial crisis.
MV Agusta has reportedly confirmed its sales targets for 2025, which are to sell around 4,000 motorcycles, despite its production being impacted by KTM’s financial crisis over the first half of this year.
With MV back to running its business under full ownership from the Sardarov family, new goals have been outlined - while the Italian marque has the added pressure of joining MotoGP in 2027. Then there’s the 2026 model range from MV, which is expected to undergo a full product-line refresh and possibly explore new segments.
But first is the remainder of 2025, and the company reportedly wants to achieve the same sales figures as 2024. You might wonder why the brand’s targets are the same as the previous year, and not higher, as is often the case. Given the impact KTM’s financial situation had on all its partners, replicating last year’s numbers would probably mark success for any company in MV’s situation.
The sales figures in 2024 resulted in a 116 per cent jump on 2023, so that’s another reason why matching such a strong year is likely to be seen as a success, rather than a failure.
Speaking to Italian outlet GPOne, MV’s Executive Director, Luca Martin, admitted the sales targets for 2025 were higher initially, however, production was halted as a result of KTM’s insolvency.
Production has since picked back up for MV, with the company now hoping to produce 300 to 400 motorcycles per month. Martin admitted that the brand is still trying to sell off some of the inventory that remains in KTM’s warehouses before it can start shipping models to Europe and America.
Martin told GPOne: “Our goal for 2025 is to sell 4,000 motorcycles again. We absolutely had to finish the production of motorcycles with the Euro5 emission standards in 2024, which led to an increase in inventory. We actually had more ambitious sales targets for 2025, but then KTM’s insolvency proceedings intervened. As a result, we lost a large portion of our sales in Q1, and the Q2 was also severely affected.”
Find the latest motorcycle news on Visordown.com.
After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.
