New ‘Icy’ Vespa 946 Snake Unveiled

The new Vespa 946 Snake limited edition scooter is a tip of the cap to the Lunar Calendar’s Year of the Snake celebration, as it matches elegance with a very icy appearance.

We think Vespa, we think chic Italian style oozing from its scooters, and that’s what this latest new model from the Iconic Italian brand is all about as it’s been produced in just 888 units.

Vespa says the design is “inspired by icy landscapes”, and it's hard not to love the simplicity, yet very eye-catching 946 Snake edition. The limited edition model is accompanied by a series of accessories, and has been created with particular attention to design and functionality.

Snake-inspired details are evident in the handlebar grips and the seat, which mirror the reptile’s characteristic skin texture, while there are chrome elements featured across the fuel tank and mudguard to complete the model’s aesthetics.

Even better, the design of its new scooter has led to Vespa creating a helmet with a removable interior and smoked visor specifically made to suit the model along with a very stylish Bomber jacket.

As part of the launch, Vespa is planning to implement an international retail strategy through pop-up stores in various locations. The tour for the 946 Snake will begin in Rome, at Rinascente Tritone, followed by Galeries Lafayette on the Champs-Élysées in Paris. This is already ongoing and will end on 5 February. The itinerary also includes stops at flagship stores in Milan, Vienna, Beijing, Istanbul, Bangkok, Singapore, Hanoi, and Jakarta.

Pre-orders for the new Vespa 946 Snake began on 8 January with further information on the official Vespa website.

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