Ruroc Introduces a Collection of New Atlas 4.0 Helmets

Ruroc has unveiled five new helmets to its AT4.0 range, two of which sit within the Street family, including the bright and bold La Catrina model, as well as the Reaper.

Joining the La Catrina and fierce-looking Reaper (both cost £259) helmets is an AT4.0 Carbon Disarray model, which will cost you £425. Then there are the final two models from the Track range, which includes a beautifully designed carbon Rosso variant, as well as the Nitro.

Of the new five-strong helmet line-up, the Rosso is the most expensive at £579, with the Nitro marginally cheaper with a price of £549.

The British company has not disappointed with new models in recent years, after it unveiled a popular Star Wars collection in August 2023.

That was followed by a huge 50 per cent off winter sale in January on selected helmets, including the AT4.0 Carbon Freedom ‘Eagle’ helmet, EOX Raw Carbon and EOX Squadron, while a 40 per cent discount on the Marvel Wolverine lid was also ongoing at the time.

Then, Ruroc’s most recent introduction of new helmets came in the shape of four EOX models, including the Gunslinger, Oni, Cyberstrike and Steamrider, all of which had detailed stories behind them.

The two Ruroc Street models are built with lightweight fiberglass, while the AT4.0 Carbon helmet benefits from Rheon impact technology and advanced acoustics. Certified Gold by the ACU, the AT4.0 Track models are more focused on weight reduction and aerodynamics for better performance on the race track.

“We’re not here to blend in,” said Daniele Caruso, Head of Design at Ruroc. “These new AT4.0 designs—whether it’s the haunting vibes of La Catrina or the raw rebellion of Disarray—are built for riders who live loud and ride hard. Each one’s a statement, backed by the safety and performance our crew demands.”

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