MSVR and Ixon Join Forces in Major BSB Partnership

MotorSport Vision Racing (MSVR) has confirmed a new major partnership with Ixon ahead of the 2025 BSB campaign, which will see the global motorcycling equipment brand feature as an official sponsor as well as the exclusive motorcycle safety apparel partner of the series.

Ixon will be highly present at every round of the 2025 BSB championship, and as part of the partnership, it will deliver trackside branding as well as enhancing public engagement with a new fan experience and retail zone located at the heart of each event.

The new retail zones will allow fans the opportunity to see the brand’s latest collection of official Bennetts BSB merchandise, while the partnership will also further extend to an extensive Bennetts BSB team merchandise range.

Ixon, which supplies its apparel and race suits, gloves and boots in over 70 countries worldwide, will also produce a complete range of apparel for the championship organisation personnel. Ixon has been a key clothing figure in various championships over the years, including MotoGP since 2010.

A statement from Founder and CEO of IXON, Thierry Maniguet, said: "We are proud to announce this incredible partnership with one of the most prestigious championships in the world. Having established ourselves as a global benchmark, it is a natural step for IXON to collaborate with the key players of the Bennetts British Superbike Championship (BSB).

“The BSB Championship is one we have been following for many years, and we are impressed by its high level of performance, its passionate fan base, and the strategic vision of its promoter, MSVR. Our expertise will enhance the experience for both the championship’s stakeholders and its fans, offering greater visibility and an improved customer experience.”

The new collaboration will be in full effect starting from the season opener at Oulton Park on 3-5 May.

Find all the latest motorcycle news on Visordown.com