Norton Motorcycles New Leadership Structure Announced

Norton has announced a new face to the leadership team, as Dr. Robert Hentschel steps back to a non-executive role.

The new Norton leadership team
The new Norton leadership team

Norton Motorcycles has announced changes to its senior leadership team, as Dr. Robert Hentschel steps back and Nevijo Mance becomes Executive Director.

The move will see Dr. Hentschel now take up a non-executive role in the Solihull-based business with immediate effect. Nevijo Mance, who takes over as the head of the company in the UK, has previously worked for automotive brands like Jaguar Land Rover (JLR) and the BMW group. He’ll now be in charge of what Norton calls ‘upstream’ business operations, while Richard Arnold, the former football boss who joined Norton in the summer of 2024, will look after the downstream side of the business.

Nevijo Mance becomes Norton's Executive Director
Nevijo Mance becomes Norton's Executive Director

The statement from Norton reads:

“Since 2021, Robert has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He has fostered a strong, synergistic relationship with parent TVS Motor, which has been pivotal in advancing Norton’s progress and setting the stage for future success. To support Norton’s continued growth, the company has introduced an updated leadership structure. Nevijo Mance will join as Executive Director, overseeing all upstream business operations. In this role, he will lead product design, development and engineering, manufacturing, procurement, quality control, and supply chain management. Nevijo’s focus on these areas will ensure that Norton maintains its high standards of craftsmanship, quality, and innovation, setting a strong foundation for delivering world-class motorcycles to its customers.”

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