MotoGP star Andrea Dovizioso becomes Italjet ambassador

As one of MotoGP’s most successful and experienced modern day riders, Andrea Dovizioso knows a thing or two when it comes to developing motorcycles.

He is also a free agent following his split from Ducati, so while we’re not surprised to see the triple MotoGP runner-up turn up with a new brand association, few will have expected that to be plucky scooter firm Italjet.

Moreover, Dovizioso is not only the new smiling face of Italjet to boost its profile in both Italy and Europe but he has been brought on board to help with development and settings of the Dragster, which was revived in 2019 with a striking angular look.

A spiritual successor to the famed original that was on sale from 1998 - 2003, the new model, available in 125cc and 250cc guise, has proven a quick success with the firm currently working through waiting lists.

Dovizioso’s appointment though this a big boost to the image of the programme, the 15-time race winner saying his belief in the brand was a primary reason in him becoming involved.

“The Dragster is a concentrate of energy. When I saw it for the first time, I was impressed. I’m delighted to contribute with technicians to the development of parts, braking systems and the engine. The details make the difference, and the Dragsters details are very impressive, unlike anything else in this segment.”

While scooters are a world away from MotoGP, Massimo Tartarini, President and CEO of Italjet, says the Dragster - dubbed the Urban Superbike - nonetheless encapsulates the same spirit, making Dovizioso the perfect fit.

“When I designed the new Dragster, I imagined it as a small superbike to utilize in the city. A scooter capable of giving the feeling of a real motorcycle on the track. I desire that the Dragster can express all its potential and be the best in class: for this reason, I thought I have to rely on an undisputed protagonist of Motorsport, a famous pilot all over the world. I immediately thought of Andrea, a person that I’ve always admired, a professional and a man able to look beyond.

“The big players have flattened out on bikes which are now all very similar with a lack of soul and character neglecting the fact that real motorcyclists choose to ride a bike because of strong emotions that it creates.

"Even if we are a small company compared to global competitors, we have decided to realize a different urban bike straight out of the box, in the wake of the tradition of ITALJET. The Dragster may be classed as a scooter, but we believe we have created something more and to call it a scooter is not doing it justice.”