The UK’s best-selling motorcycle last month was a Royal Enfield!
The Royal Enfield Interceptor 650 and Continental GT even out-sold the all-conquering Honda PCX125!
THE Royal Enfield 650cc twin range was the UK’s best selling motorcycle according to MCIA data for June 2020.
Given that many in the UK are shunning the use of public transport in favour of more socially-distanced forms of transport, it’s no surprise that pretty much the entire UK motorcycle industry has seen a surge in new bike sales. Although, the growth of sales for the retro-styled Royal Enfield brand is fairly surprising.
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For many riders looking to ditch the bus for two wheels, the first thought is about getting something cheap to buy, simple to use, and economical to run – think small and mid-sized scooters. The £5,500 Royal Enfield is good value, being around £3,000 less than the base model retro from Triumph; the Street Twin, although it is seen as more of a luxury purchase.
In June 2020, Royal Enfield shifted 196 units of its Interceptor 650 in June, with Honda’s usual star of the sales charts, the phenomenally successful PCX 125 scooter, getting punted into second place. The little retro from Royal Enfield has even managed to give the BMW R1250GS a black eye, with that machine selling 188 units in comparison.
It’s not clear whether or not as we all get used to the ‘new normal’ these strong sales will continue, although if one thing is for sure, the non-biking public has never seen a motorcycle as a more attractive option!
To read a market insight from one of the UK’s biggest motorcycle dealers, click here.
Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
