MV Agusta “Promises to Captivate” at EICMA 2024

MV Agusta is one of those brands that whenever a new motorcycle is produced, you can’t help but gasp at the beauty of it.

MV Agusta’s parent company KTM will be returning to the bike show for the first time since 2019, as is Husqvarna, so we expect there to be some very impressive new bikes from both brands, and although MV Agusta is not returning after a sizeable hiatus, the excitement remains very high.

In recent years MV Agusta introduced new Brutale 1000 RR and RS models, a Superveloce 1000 Serie Oro - the name Serie Oro means Gold Series in Italian – while last year’s show also saw it release an all-new LXP Orioli all-terrain adventure motorcycle. The Orioli model hit the market earlier this year and joined the enduro Veloce within the company’s adventure range.

But turning our attention to this year, various new models will be on show although there’s no confirmation yet as to what they might be. However, existing models such as the Rush Mamba, Enduro Veloce and the above-mentioned Superveloce 1000 Serie Oro will be showcased.

A statement from MV Agusta said: “This year’s exhibition promises to captivate motorcycle enthusiasts with a showcase of MV Agusta’s renowned "Motorcycle Art," combining cutting-edge technology with stunning design. Visitors will have the opportunity to get up close with acclaimed models like the Rush Mamba, the adventurous Enduro Veloce, and the ultra-exclusive Superveloce 1000 Serie Oro. 

“In addition to these iconic motorcycles, MV Agusta will reveal a selection of exciting new entries to its 2025 line-up, further reinforcing the brand’s commitment to innovation, performance and style, as well as a glimpse into the brand's future.”

With over 200bhp, the Superveloce 1000 Serie Oro is one of MV Agusta’s flashiest bikes ever produced and includes winglets to give it a MotoGP look on the front-end. The Serie Oro is a limited edition motorcycle that costs £61k. The other headline bike from its current range that will be on display is the Rush Mamba which also features plenty of MotoGP-inspired parts and makes 208bhp.