Kawasaki renews with Insta360 for 2023 WorldSBK season
Kawasaki has renewed the partnership between its factory WorldSBK team and Insta360, with the latter providing the exclusive action camera for the team in 2023.
Kawasaki has announced that it will continue its relationship with the camera brand, Insta360, in 2023 WorldSBK.
Kawasaki Racing Team WorldSBK, the factory outfit of the Akashi brand in the Superbike World Championship, began its partnership with Insta360 last year ahead of the 2022 season, which saw Jonathan Rea finish third in the World Championship.
"I've been using Insta360 cameras for over a year now, and the potential of these cameras is just extraordinary. I think for us riders especially, 360 cameras really allow you the ability to analyse yourself and your positioning," Jonathan Rea, sharing his thoughts on the extended partnership. "I'm personally a big fan of my X3!"
Here at Visordown, we also have some experience with Insta360, as we use their cameras on much of our video content, such as our motorcycle reviews - including the recent Ducati Monster SP review, and that of the 2021 Kawasaki ZX-10R & ZX-10RR supersports bikes from which the factory WorldSBK machine is derived.
The 2023 WorldSBK season will see Kawasaki continue with Insta360 as the team’s exclusive action camera, as Rea looks to recapture the title he last won in 2021, and has won six times in total, and Alex Lowes seeks a first win since the only pre-Covid race of 2020, in Phillip Island.
“We're looking at another exciting year with the Kawasaki Racing Team as they chase another championship title for 2023, and we can't wait to see their riders up on the podium again,” said Max Richter, Vice President of Marketing at Insta360. “KRT is a perfect representation of the ‘Think bold’ spirit we champion at Insta360 and we're excited to take our partnership to the next level.”
Biel Roda KRT Marketing Manager commented: "The partnership with Insta360 is fantastic for KRT, a total win win, I think we are a great platform to show what can be done with their action cameras. At the same time, we have access to the latest shooting technology that allows our content creators to create unique videos and pictures that motorsport fans love."
The 2023 WorldSBK season will kick off this weekend on 24-26 February at the aforementioned Phillip Island circuit in Australia.
