Ducati Announces Revenue Gains of Over €1 Billion for 2024
Ducati has confirmed revenue gains of over €1 billion for the third consecutive year in 2024
After two very big years in 2022 and 2023, Ducati has confirmed further revenue growth in 2024, after reaching a profit of more than €1 billion for the third straight year.
With new models launched such as the Multistrada V4 S Grand Tour, V4 RS, DesertX, Monster +, Panigale V4 SP2 Anniversary and Hypermotord 698 Mono to name a few, 2024 was another big year for new bikes from the Italian company, and so far 2025 has showed no signs of slowing down either.
For the year 2024, Ducati recorded a total revenue of €1,003 billion which is close to £850m, and while it remains a stunningly impressive figure, it was slightly down compared to the €1,065 billion it achieved in 2023.
Those impressive results for the Borgo Panigale brand also translated into an operating profit that stood at €91m (roughly £76.5m) which led to profitability gains of 9.1 per cent, however, this number was also marginally down compared to the profitability success of 2023 - 10.5 per cent.
2024 was nothing short of another monster year for Ducati as it sold 54,495 motorcycles over the world - 2023 saw a total of 58.224 bikes sold. Although showing a decline compared to the previous year, Ducati claims the figure was “in line with the philosophy of the Bologna-based company”.
In a statement about its results, Ducati CEO Claudio Domenicalli said: “2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.
2025 has already seen Ducati launch ten new models including the first-ever XDiavel V4, as well as an updated Multistrada V4, Panigale V4 and Streetfighter V4. Additionally, the Italian company also introduced a brand-new V2 range that includes a new Multistrada and Streetfighter. Then there’s the Panigale V2 as all three of these bikes have benefited from the new V2 engine which is the lightest in Ducati’s history.
You can find out more about the new supersport model in our Panigale V2 review.
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After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.
