Surprise, Surprise, MV Agusta Confirms KTM Split

The news we all saw coming, MV Agusta has split from KTM as it returns to full ownership under the Sardarov family

MV Agusta F3 Competizione
MV Agusta F3 Competizione

Following a successful year for the Italian marquee, coupled with KTM’s surprising financial woes, leading to debts of over €2 billion, job cuts and some racing programs being dropped, MV Agusta has officially cut ties with the Austrian company.

MV Agusta has confirmed that the Sardarov family, led by CEO Timur Sardarov, will regain full ownership of the brand after previously selling 50.1 per cent of its business to KTM AG last spring.

As expected, MV Agusta cited the financial crisis at KTM for the decision to end its partnership together, however, despite the split, the boujee motorcycle brand expects to continue business as usual after a very “successful year” in 2024.

A statement from MV Agusta said: “After a successful year for MV Agusta, the financial situation recently unfolded at PIERER Mobility AG could have significantly impacted the Schiranna brand’s operations. This strategic agreement ensures that MV Agusta remains completely uninvolved in KTM’s ongoing financial restructuring process, allowing the company to continue its positive growth path.

MV Agusta headquarters
MV Agusta headquarters

“Over the past 18 months, MV Agusta has strengthened its financial stability under a fully revitalised management team. In 2024, the company sold 4,000 motorcycles, achieving an annual growth rate of 116% compared to 2023, with last year’s total sales already matched by July. 2024 also marked MV Agusta’s best year ever in parts sales, with a 99% availability rate covering models produced up to seven years ago.

“With this move, the company also aims to safeguard its valued network of suppliers and dealers, shielding them from any potential financial disruptions, keeping them from being affected by KTM’s restructuring process, reinforcing MV Agusta’s stability and commitment to its stakeholders.”

The statement goes on to say that it will not be involved in KTM’s ongoing restructuring which has already been aided by partners, Bajaj Auto and CFMoto.

Sardarov added: "This is a moment of pride for all of us at MV Agusta. Regaining full control of the company means we are now stronger and more focused than ever on delivering excellence. Over the past two years, the company has significantly strengthened its processes, systems, and workforce. These structural changes are the foundation of the extraordinary results achieved in 2024 and will continue to drive our success in the years to come.

“I have full confidence in our leadership team, whose vision, combined with the dedication and professionalism of our renewed dealer network, will take MV Agusta to new heights. My commitment, and that of my family, is to be a vital force for the Varese team, the region, and all our partners."

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