Well-Known Ducati Dealer Gets New Ownership
Ducati Stoke is set for new ownership as it promises to supply customers with its best experience to date, as well as offering a full range of Ducati models
Ducati Stoke, currently owned by Ducati Manchester Group, will get new ownership from Bob Sheldon at the end of this year’s second quarter, while the full range of Ducati models will be available along with other accessories and apparel.
Alongside the store’s change of ownership will be a new premises that will offer the Ducati Approved program, service and maintenance. The current DMC dealership in Stoke has been around for several years and in 2016 won the Ducati new dealer of the year award.
The Bob Sheldon franchise, which will take over ownership from Ducati Manchester Group, will be a familiar name to customers in the Staffordshire area as it already owns several dealerships. However, the takeover of the Stoke-based store will be his first time owning a Ducati dealer.
Chris Booth, owner of Ducati Manchester Group, said: “This strategic decision enables us to optimise our franchise and stock portfolio, allowing us to enhance our reach and continue delivering an exceptional experience for our valued Ducati clients. We have had great success with DMC Stoke and created wonderful memories with our clients there.
“We are delighted that Bob Sheldon is at the helm of the new store, and we are confident that he will enjoy the same success as we have done. We also remain committed to continuing our services until the new store is up and running to ensure the best possible experience for our valued clients.”
Test rides and access to the new Ducati configurator where customers can personalise their new bike will be available at the dealership.
Bob Sheldon, the new owner of Ducati Stoke, added: “I am very proud and excited to start writing this new chapter for Ducati Stoke. I have been in the industry for a while now, but this is my first Ducati showroom, and I can’t wait to start working with such an esteemed and premium brand. I have great plans for the future of the dealership and welcome all the existing clients as well as new ones to come and visit us as soon as the doors open.”
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