Birmingham-Based Mutt Motorcycles Enters Administration
The cause is a claimed "decline in market demand" leading to a significant number of its staff being made redundant
Mutt Motorcycles has sadly entered administration with the closure of the business leading to almost all of its 18 staff members being made redundant.
Mutt carved a niche in the lightweight custom and cafe racer sector and offered riders a choice of 125, 250 and 400cc lightweight motorcycles. Setting the brand aside from other low-capacity manufacturers, Mutt offered a more rebellious style of bike, and leaned heavily on the cafe racer, scrambler and custom segments, while keeping prices low and making its bike super accessible.
Sadly that wasn’t enough to keep the doors open, as earlier this month, David Shambrook and Matthew Haw, of RSM UK Restructuring Advisory LLP, were appointed as the joint administrators. According to the administrators, Mutt Motorcycles had experienced a "period of difficult trading due to a decline in market demand". They went on to claim that the brand had faced "significant financial pressures and was unable to secure the necessary funding to continue operating".
That has led to the doors at its King Norton headquarters closing, with most of the firm’s 18 members of staff facing the prospect of being laid off. There is a glimmer of hope to all this, in that reports suggest that interested parties are looking at buying the bikes and spare parts stock as well as the brand. Should that come to fruition, Mutt Motorcycles could ride once more.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
