Buell Reveals New Super Cruiser Line-Up

Buell has introduced a new five-strong custom Super Cruiser line-up as well as showcasing seven examples of its production-ready prototype Super Cruisers during the annual Daytona Bike Week.

The new custom built Super Cruiser line-up was designed by Buell in collaboration with custom specialist Roland Sands, who has also played a key role in custom built Indian Motorcycles.

Unveiled in both display and riding demonstration form, the new Super Cruisers from Buell are close to being ready for their official unveiling later this year, with production expected to start this fall.

Speaking at the Daytona Bike Week event, Bill Melvin, CEO of Buelle Motorcycle Co said: “This 2025 Daytona bike week for Buell is really special. Our company has been growing exponentially as we ramp up for the Super Cruiser production launch and these final prototypes are a big accomplishment in that journey. The Super Cruiser is now fully engineered & supply chain sourced. These builds allow us to vet out any final tweaks with suppliers as we ramp up order volumes.”

The new custom Super Cruiser line-up features two ‘bagger’-inspired models, a Drifter Cross Stunt Super Cruiser which gets a 1190cc V-Twin engine, the brand’s flat track model which is full of Lowry Racing performance equipment, and a new ‘hillclimb’ edition. All five models share the same fuel tank design and power unit.

Additionally, a key highlight of the final prototypes from Buell's new partnership with Fox Factory is the full on-road suspension system, which features a completely new fork and shock set-up. 

The event in Daytona also saw a display from Buell that featured the company’s existing two-bike range which is made up of the Hammerhead and 1190SX models, as well as its new SuperTouring prototypes.

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